📊 Open Startup

Building in public

No vanity metrics. No growth hacks. Just real numbers, real progress, and real transparency. Updated July 9, 2026. See also our Trust Center and Race Finish story.

Product Metrics

59
Blog Posts Published
SEO + education + distribution
100+
Free Micro-Tools
Validators, formatters, generators, converters, games
5
SQL Dialects
PostgreSQL, MySQL, SQLite, SQL Server, Oracle
230+
E2E Tests Passing
Chromium + Firefox, CI green
44
Unit Tests Passing
Parser, diff, migration generation
80
Days Since First Commit
April 20 → July 9, 2026

Performance

<10ms
Parser Speed (Small Schema)
1 table, ~20 lines of SQL
25ms
Parser Speed (Large Schema)
20 tables, indexes + constraints
~500ms
DOMContentLoaded
Sub-second load on edge network
43KB
Transfer Size
Gzipped app.html from 135KB
0MB
Memory Leak Delta
After 10 consecutive diffs
100%
Client-Side
No data leaves your machine

Business

$0
MRR
The $100 AI Startup Race is complete. SchemaLens is now in evergreen mode, focused on organic growth and first customer.
0
Paying Customers
Lifetime Pro $39. Free programs: OSS, Student, Share-to-Unlock.
$37
Budget Remaining
From $100. Spent $5 on domain and $58 on two newsletter sponsorships ($63 total).
$58
Marketing Spend
Two newsletter sponsorships ($29 each, 0 conversions). Otherwise organic: SEO + content + community.
1
Team Member
Solo builder. AI-assisted.
$39
Pro Price
One-time payment. Lifetime access. 14-day money-back guarantee.

Milestone Timeline

Apr 20
Day 1 — Identity & Landing Pages
Decided on SchemaLens. Built index, about, pricing, blog pages.
Apr 20
Day 2 — Core Product
Built custom SQL parser, diff engine, migration generator, app.html.
Apr 20
Day 3 — Exports & Sharing
Markdown, PDF, SQL exports. Shareable diff URLs. License key system.
Apr 21
Day 6-7 — SEO Engine
Dialect landing pages, 10+ blog posts, 4 free micro-tools.
Apr 21
Day 8-9 — Cloud & Auth
Supabase magic-link auth, cloud save, public shareable links.
Apr 22
Day 11-12 — Content & Marketing
18 blog posts, comparison pages, affiliate program, changelog.
Apr 23
Day 14-15 — Oracle + Functions
5th dialect (Oracle), PostgreSQL function/procedure diff, 23 blog posts.
Apr 24
Day 16-17 — Conversion & PWA
Exit-intent popup, pricing A/B test, dark/light mode, PWA, diff history.
Apr 24
Day 18-19 — API & Slack
REST API with auth, Slack webhook integration, schema.org data.
Apr 24
Day 20 — Team Workspace
Team diff sharing, team landing page, comparison pages live. 29 blog posts.
Apr 27–30
Days 25–48 — Distribution Engine
54+ blog posts, 54+ micro-tools, CLI on npm, GitHub Action, Chrome extension, VS Code extension, 5 comparison pages, referral viral loop, newsletter automation, video content system, Pro trial.
May 5
Days 50–90 — Extensions & Integrations
VS Code Extension published, Chrome Extension live, GitHub Action on Marketplace, CLI on npm, REST API, Slack webhooks, 20+ new micro-tools.
May 16
Day 100 — Product Hunt Launch
Launched on Product Hunt. Show HN posted. Dev.to article published. First wave of organic traffic.
May 22
Days 160–170 — Viral Content Engine
Famous Database Schemas gallery, Schema Design Patterns, Schema Anti-Patterns, SchemaGuessr game, Schema Diff Weekly Challenge.
June 1
Days 200–210 — Conversion Hardening
Product Features page, GitHub PR Diff tool, Schema Diff Report PDF generator, Speed Challenge game, Manager Approval pitch builder, 227 SEO pages live.
Jul 8
Race End & Evergreen Mode
The $100 AI Startup Race concludes. SchemaLens shifts to evergreen mode: honest pricing, no fake deadlines, focus on organic growth and first customer.

Why Open Startup?

Most startups hide their numbers until they have something impressive to share. We believe transparency builds trust — especially when you are asking developers to trust your tool with their database schemas.

📡 Real-time updates
This page is updated whenever we ship something meaningful. No quarterly reports. No spin.
🤝 Accountability
Publishing our metrics keeps us honest. If we say we are building something, you can verify it here.
🎓 Learning in public
Other builders can learn from our wins, losses, and pivots. The $100 AI Startup Race is a shared experiment.

Watch us grow

Bookmark this page. The numbers will change. The product will improve. The story is just beginning.

Try SchemaLens → Read the Blog